The decision to sell your home will be one of the most important you make – both financially and emotionally. However the decisions do not stop there – the method of sale and the price also have to be considered. Selling a home is no longer a matter of putting an advertisement in the paper and a sign up on the lawn then settling back to waiting for a buyer. Technology, training, and marketing are all a crucial part of the process, so you need to know you are dealing with real estate experts who are highly trained and know what they are doing.
With Harcourts at the forefront of the real estate revolution, succeeding because of its commitment to training, innovative marketing and a high level of service, you can be assured of top service and outcomes.
All Harcourts salespeople undergo an intensive training course before they enter the market place, and they are backed up by ongoing research into that market to find the most successful ways of selling.
An ‘Exclusive’ or ‘General’ listing can be a starting point for confusion. A general listing means that you will have several salespeople with your property on their books. This may sound a more effective choice but in this case many hands do not make light work. A general listing becomes everyone’s property but no-one’s responsibility. When you list exclusively with Harcourts you enlist the help of your sales consultant and the whole Harcourts brand which means all our sales consultants are working towards the sale of your property. Details of your property will be distributed to other Harcourts offices immediately and your property will be listed on a leading real estate website recognised industry-wide for its innovative approach and many special features all designed to get your property details circulated to the widest circle of buyers possible.
Pricing is obviously a major issue. You need to be confident that the advice you have is at the highest and most knowledgeable level. Often price will be affected by everything from the competition your property has in attracting buyers, to how urgently you need to sell your home. It is important to remember that a property is worth what a buyer is prepared to pay for it. When the marketing plan first swings into action all buyers who could be interested in your property are contacted. If they look at it and think it’s overpriced they will immediately lose interest. Once a buyer, or pool of buyers is identified, the next step is the crucial one – investigating that buying interest and providing assistance to negotiate a sale that, while satisfying your needs, also produces a happy and proud buyer for your home.
Buying property is a huge step so you need to know that your sales consultant has the skills to assist any buyer to take that step confidently. This is an area that takes skill and training. Seek the help of people who are committed to a high level of service and professionalism.